MedRef for Glass

Wow. This new demo app for Google Glass is incredible. The app called MedRef for Glass was designed for hospital employees. Using facial recognition technology, staffers wearing Google’s high-tech specs can pull up patient folders with photo, voice, and text notes. For example, a doctor might want to record that a certain patient likes to be rolled over on one side of their body as well as their medication allergies. The data is shareable using Google Glass, so other nurses and physicians can have immediate access to this information.

These glasses could really impact the business world in general. It’s perfect for networking and business meetings because personalization is important for maintaining relationships. Essential business information will be at the user’s fingertips enhancing their engagement with clients.

Do you think this app can revolutionize technology across fields? What other uses can you see for this technology?

I look forward to hearing your thoughts.



YouTube Launching Paid Subscriptions

YouTube Launching Paid Subscriptions

YouTube is set to launch a paid subscription model for its specialist video channels as early as this week. This strategic move has been in development for months, and aims to help channels finance a wider range of content such as television shows and films, and will serve as another source of revenue. The service will included up to 50 YouTube channels and subscriptions to each channel will start as low as $1.99. A YouTube spokesperson told Mashable, “We’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer. There are a lot of content creators that think they would benefit from subscriptions, so we’re looking at that.”

As a consumer and marketer, I think YouTube offering paid subscriptions is a big deal. YouTube is known for its free content and paid subscriptions can benefit content creators but I don’t know if the platform will succeed as a paid model. I could see backlash similar to what Netflix received when they raised their prices. Consumers are used to the video content being free even though content creators want more revenue from the videos they post. This model would have to be right to compete with the likes of Netflix and Hulu. They have to carve out a niche market with paid content that users will actually subscribe to. I could actually see this working for instructional videos such as workout videos.

So this makes me wonder how marketers could use this paid content model to their benefit. This offers a new avenue for creating brand channels on YouTube. The only problem would be creating content that people would want to pay for. This is going to make breaking through the clutter on YouTube even more difficult. Another problem with this model could be viral videos. With the new model it might be harder to create buzz and videos won’t have the natural tendency to spread through WOM marketing. If users are turned off by the cost model and don’t frequent YouTube like they did in the past, it will be harder to take advantage of the viral aspect of the site.

What effect do you think the paid subscription model will have on consumers and marketers?

I look forward to hearing your thoughts.

-Britney A new way for your brand to optimize Instagram A new way for your brand to optimize Instagram

After exploring All Instagram (Instagram’s unofficial blog) this week, I came across this website that was too awesome not to share. allows anyone to show live pictures being uploaded to Instagram via a specific hash tag in slide show form. All the person has to do is assign a hash tag for people to use when posting photos and the website collects all the pictures and shows them in slide show format. The site literally feeds a crowd of photos as they are taken and uploaded. People will be able to see the photos they posted the second they publish them. This could be used anywhere from a wedding to a large music festival where organizers want to engage crowds and promote their brand. It creates a whole new level of engagement between marketers and consumers because they will be able to part of the brand experience. Can you imagine being at a concert and snapping a photo of you and your friends enjoying the show, and it popping up on a huge screen next to your favorite band? You would feel like part of the show and if a company such as Bacardi sponsored the slide show they would be able to integrate their brand into making you feel like you were part of the concert. I would really recommend checking out this link below to see how this website can help engage your customers.