When it comes to shopping, many of us head to our smartphones first. Ordering items on mobile, however, isn’t exactly a seamless process. Many people research extensively for the best price, buy the item from one place, and then pay for it using an app or a physical card, which is a lot of work for one item. Clutch wants to eliminate the need for multiple shopping apps, and provide users with a single app that takes care of everything you need to complete a purchase. Already available on iPhone, the app launched for Android on Thursday.
Clutch works much like any other online retailer. The app has a Shopping Feed where users can “window shop” for items on sale, and its recommendation engine highlights items it thinks they will particularly enjoy. Users can create a collection of items they’re interested in, as well as follow the collections of others. For instance, if your friend Sarah has a shirt in her collection that you like, you can view it, comment on the image to let her know how you feel, and then add the item to your own collection. This is the part I like most about the app because I send pictures of clothing items to my friends all the time and this would make sharing fashion tips so much easier. Also it will prevent us from purchasing the same items so we never have a twin outfit problem when we go out together.
Then, once users come across an item that they’re interested in, Clutch has a built-in price comparer to help them find the best price. The app also takes into account users’ current location, so that they can find their desired item for a low price at a nearby retailer, as opposed to online. Clutch also lets users pay for their purchases with store credit or a gift card in the app’s mobile wallet. Clutch will notify users when they’re near a retailer that accepts gift cards from their mobile wallet. What’s more, users can earn rewards in the form of gift cards.